![]() As per description from Qfplib website, Qfplib is a family of IEEE 754 floating-point libraries for ARM Cortex-M cores. So they commissioned optimized floating-point functions from Mark Owen, author of the popular Qfplib libraries. They prepared beforehand for the fact that chip M0+ lacks a floating-point unit. Something about preparing software library which is used to bridge the negative aspect of your product line is also about recognizing that such negative aspects exist in the first place and have to be addressed. In the world of hobby makers that means losing their precious time in making the same thing they already made which also comes out of the question. Companies just don’t have time rewriting something they already have in production. ![]() That is something most managers won’t approve of because of ever growing demands for new features. That means that all of their favorite IDEs and toolchains must easily support the new product because they risk losing the business logic which means rewriting it for the new product. People want to have all the functionalities they had on their old platform in the new product. Now that is a big thing when you launch a new hardware (or software) product. A complete C SDK, a GCC-based toolchain, and Visual Studio Code integration. When they announced the chip, and the board, right after the listed specifications one peculiar thing was mentioned. Stating clearly where your new product stands makes merging it into your existing ecosystem a lot easier. Dumping things from factories on the market and just tweaking minor functionalities to go easy on production costs communicates to customers that people in charge in your company have no idea what the company is doing and are less likely to buy products from your company in the future. That kind of communication also makes customers more confident when continuing buying more products from you. Customers are informed if they can change the existing product from your product line with the new one or if this is a totally new product and where it fits according to its functionalities. They will get the idea for what they could use your new product for which they couldn’t use your older products.ĭumping things from factories on the market and just tweaking minor functionalities to go easy on production costs communicates to customers that people in charge in your company have no idea what the company is doing and are less likely to buy products from your company in the future.ĭoing things like this tells customers exactly where do you as a company see your new product fit in your product line. By communicating shortcomings of your older products and then marketing the specifications of the new product your customers will know exactly where your product belongs in your ecosystem. Mentioning things like this also tells people in advance everything about your new product what makes it better. That is why Raspberry Pis Zero power consumption is mentioned, it is in order of 100 milliwatts, no analog inputs and no low-latency control of individual I/O pins. One can also do that by mentioning where competing products are bad at compared to the new product. This is why one of the first thing you mention about your new product is that particular part at which it excels at, where it is at top of its class, the niche, a specialized segment of the market for your particular product. ![]() If you get small micocontroller and buy add on kit to connect it to Zero why would you switch? But Raspberry Pi Zero is a small and cheap microcomputer which can do almost everything except read the analog signals and do controller logic in almost near-real time, the area where microcontrollers excel at. Now Raspberry Pi Pico is the first microcontroller-class product in the company history. The another scary thing is if one of your older products has almost the same properties so for the most people switching isn’t worth the change. One of the scary thing of launching a new product is the fear of it under performing. Merging the product and existing ecosystem For that we will go through launch of Raspberry Pi Pico and what Raspberry Pi Foundation did to make their new product successful when launching into already contested market (and by contested I mean like a billion different variants of different microcomputers and microcontrollers). Successful in terms of high adoption rate, popularity and beating the competition inside your consumer group. In this analysis we will go through all the things which makes hardware (or software) product launch successful.
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